The Big Fix

The Big Fix

Saving a local treasure

In August of 2011 Hurricane Irene ripped through the green mountains of Vermont. One of its victims was the Vermont Island Line Trail - a old rail line which had been converted into one of the most spectacular recreational trails in the country.

Island Line Trail damage after Irene

Floods caused by the hurricane left the trail in pieces. The once smooth dirt trail was filled with holes, water and debris from the storm. The mass devastation left the future of the trail in serious jeopardy.

The Big Fix Sketches

Kickstarting a campaign

Local Motion - a non-profit organization - stepped up to the plate with a campaign titled "The Big Fix" to raise the estimated $1.5 million dollars needed for repairing the trail. Visual Rhythm was hired to create a logo for the campaign which would inspire community involvement and make a clear association to the Island Line Trail.

  • The Big Fix
  • The Big Fix Poster
  • The Big Fix T
  • The Big Fix YouTube
  • The Big Fix sign

Bringing a community together

The new logo expressed the passion behind the campaign. We were humbled by the compliments we received from those involved.

Love the Big Fix graphic!

Jen Francis, Parks planner for the City of Burlington


$1.5 million raised


545 Donors


Fundraising goals reached in 104 days!

Mission Accomplished
The Causeway reopened to the public on April 22, 2013!

Our Role

Branding & Logo Design