California Dance Network
California Dance Network (CADN) approached Visual Rhythm to update an out-of-date membership website. Although this site had initially attracted members, the design and functionality failed to target the needs of it's audience and the website became a ghost-town. Our design challenge was to clearly define the goals of the new website and rebuild it into a usable tool.
Old vs. New
Building a successful user experience starts with understanding people's needs. Interviews with CADN's team, partners and members gave us insight into the community they serve. CADN's members needed an uncluttered website where they could easily search for and submit (their own) dance related events and resources.
UI, UX, Web Design, and Web Development